Door In The Face Technique Commercial

See also foot in the door fitd bait and switch pregiving.

Door in the face technique commercial. The door in the face technique is a type of sequential request strategy. Door in the face is an influencing technique that involves an initial outrageous offer that is designed to fail followed by a more reasonable request. Door in the face is an analogy to a customer slamming a door in the face of a traveling salesperson after a unreasonable offer. The theory is that the initial rejection puts the other side in the mood to be more agreeable.

The respondent is then more likely to agree to a second more reasonable request than if that same request is made in isolation. The persuader attempts to convince the respondent to comply by making a large request that the respondent will most likely turn down much like a metaphorical slamming of a door in the persuader s face. The technique is referred to as ditf because it actually does involve a proverbial slamming of the door on someone s face request. How the door in the face technique is used to persuade people to comply with requests.

It is often used to increase compliance rates of a particular request. The door in the face technique was discovered and named by robert cialdini and colleagues in 1975. Enjoy the videos and music you love upload original content and share it all with friends family and the world on youtube. The door in the face technique is a compliance method whereby the persuader attempts to convince the respondent to comply by making a large request that the respondent will most likely turn down.

The door in the face ditf technique is a compliance method commonly studied in social psychology. This technique is used very commonly not only by salesmen and marketing professionals but examples are rife of such instances being used in everyday life as well like the example provided above.